Email marketing advanced strategies
22 June 2022 18:00 GMT
This event has taken place
| Online event | |
|---|---|
| Date | 22 June 2022 18:00
- 19:30
GMT
Add to calendar |
| Language | English |
| Category | Seminar or talk |
About Email marketing advanced strategies
In the advanced 90-minute session on the magic of email marketing, we will cover strategies to advance your segmentation, lead generation and community building through email.
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to Litmus.
Foster a community through your newsletter
When it comes to the marketing funnel, newsletters can tap into all the different stages quite nicely. It can help you build a relationship with your audience.
When done well, newsletters are the ones that are there to help us build a thriving community for ourselves and our brand. Tom Fishburne once said,
"the best marketing doesn't feel like marketing"
Emails encourage better conversation, understanding and overall connection towards your brand if used wisely.
Email is relational and more than in a "Hi FIRST_NAME" sort of way. It truly builds relationships at scale with your audience, enhancing the way that each email is delivered and how you uniquely connect with your subscribers.
You'll learn how to model the community-building process that you would want your audience to go through.
Together we’ll learn
Impactful ways to segment your subscribers to personalise your relationships
Understand and master the concept of email deliverability to improve your open rate
Creative content ideas to build trust through exclusive opportunities
Different types of automation that can elevate your email strategy
How to harness your existing subscribers to generate new leads for you
By tapping into email automation you will implement segmentation ways to target your audience based on your funnel journey awareness-of-whatever-it-is-you've-got-going on.
❤️Testimonials from marketing pros that came before you:
"My head was filled with food for thought as I went through the lesson with her. She was energetic and stimulating. “
"Very passionate. Engaged us during the entire lesson."
"Her lesson was very entertaining and light-hearted. Fab managed to get the information across in a fun way."
"Fab is energetic, insightful, easy to understand, and positive energy. It was a great lesson."
"Fab was incredible! I earned many storytelling tools and techniques, she teaches well, and she's lovely."
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to Litmus.
Foster a community through your newsletter
When it comes to the marketing funnel, newsletters can tap into all the different stages quite nicely. It can help you build a relationship with your audience.
When done well, newsletters are the ones that are there to help us build a thriving community for ourselves and our brand. Tom Fishburne once said,
"the best marketing doesn't feel like marketing"
Emails encourage better conversation, understanding and overall connection towards your brand if used wisely.
Email is relational and more than in a "Hi FIRST_NAME" sort of way. It truly builds relationships at scale with your audience, enhancing the way that each email is delivered and how you uniquely connect with your subscribers.
You'll learn how to model the community-building process that you would want your audience to go through.
Together we’ll learn
Impactful ways to segment your subscribers to personalise your relationships
Understand and master the concept of email deliverability to improve your open rate
Creative content ideas to build trust through exclusive opportunities
Different types of automation that can elevate your email strategy
How to harness your existing subscribers to generate new leads for you
By tapping into email automation you will implement segmentation ways to target your audience based on your funnel journey awareness-of-whatever-it-is-you've-got-going on.
❤️Testimonials from marketing pros that came before you:
"My head was filled with food for thought as I went through the lesson with her. She was energetic and stimulating. “
"Very passionate. Engaged us during the entire lesson."
"Her lesson was very entertaining and light-hearted. Fab managed to get the information across in a fun way."
"Fab is energetic, insightful, easy to understand, and positive energy. It was a great lesson."
"Fab was incredible! I earned many storytelling tools and techniques, she teaches well, and she's lovely."
Organiser
Alt Marketing School
Alt Marketing School
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