Head of Sales

"A master in the art of living draws no distinction between their work and leisure."

THE ROLE

This is an exciting time to be joining our business as we embark on a period of significant growth and international expansion, targeting 3 core markets over the next 18 months.

The successful applicant will help to lead this growth and the role will encompass the development of the strategy and leading the growth in these 3 markets directly with our customers and our local distribution partners.

On completion of our pre-Series A early 2022  we’re adding two additional senior hires into our team. This coincides with the launch of our new industry defining bean and pulse based range this January which will make us the first plant-based cheese company to do so.

This puts us at a big advantage to the rest of the market which is primarily based on fats and nuts. Our new bean and pulse base will lower our emissions (our Greek White produces 9 times less CO2 than a dairy cheese), retain a high fibre and protein content, give us a clean label with no allergens and from next year start to grow part of our supply chain here in the Netherlands.

The right candidate will have a minimum of  3-5 years experience in a high-level sales role in a previous food and/or beverage business, preferably in the plant-based or dairy space with a strong network in the industry.

You believe in Willicroft’s mission and  core values and tackle problems with solutions

ROLE SPECIFIC REQUIREMENTS

• A network of retail, food service or industry contacts across Europe
• A great relationship builder with experience building and growing a sales team
• Target setting, monitoring and tracking performance and adjusting our approach in-line with these results
• A real people person with a strong understanding of customers and how they feel/behave. Experienced using qualitative tools like surveys and interviews in order to influence decision making 
• Strong negotiation skills and proven ability of understanding what drive customers to purchase a product
• Comfortable with accountability and managing your team and own work streams autonomously, while contributing to building the team culture and processes

INTRODUCING WILLICROFT

Inspired by Brad, our founder’s dairy farming roots, Willicroft are reimagining the world of cheese by using high quality plant-based ingredients that are as good for you as they are for Mother Nature.

Cheese is the third largest emitting food category after beef and lamb. Immediate change is needed in our diets and food system to curb the worst effects of global warming. The challenge is further magnified by a growing population, set to reach 10 billion by 2050.

At Willicroft we are on a mission to create a net positive Plant-based cheese company that is equally as delicious as the dairy alternative . No sacrifices in taste, texture or price we are making plant-based cheese for dairy cheese lovers! 

WHAT WE OFFER

The role will be based at our new office on the Westerstraat in the heart of the Jordaan in Amsterdam. Whilst we have our own office in this building the space is incredibly collaborative with the likes of LiveKindly and 72 & Sunny sharing the same building and certain communal areas such as the garden and kitchen.

We have a very flexible working structure at Willicroft. We respect that in part, you work to live and not the other way round. 

You’ll work closely with the senior team and will have a major influence in helping to make Willicroft the most loved alternative to cheese in Europe. You will also receive the following perks and benefits.

- Competitive salary and generous bonus structure 

- Running and working with a driven, caring and dynamic team

- Being part of an ambitious and positive company culture with lots of room for growth and the chance to work for this world’s most gracious and caring boss - Mother Nature

- 25 days of paid annual leave (including 24th Dec - 1st Jan off) + NL bank holidays. This rises to 30 days after your first 7 month contract

- 5 days extra holiday a year to spend volunteering after the 7 month initial contract

- 2 days a week working from home if desired 

- 1 month working remote per year (we understand it’s not always sunny in Amsterdam)

- Stipend for learning - we want you to evolve as an individual as we evolve as a collective

- Offsetting your personnel emissions 

- Take part in Growth Tribe’s Growth for Good course

APPLY NOW!

We are trying to create a dynamic and diverse work culture and team at Willicroft. In order to create as equal a playing field as possible we ask all applicants to submit their details anonymously to kick-start the process. If you believe that this role is perfect for you and can see yourself working and thriving at Willicroft, please send across the following:

1. Your CV without your photo, name or age
2. A cover letter (no longer than a page) detailing your personal motivations for the role and the experience that you can bring on Day 1 to the job. 

If there are any questions, please feel free to send us an email!

WHAT HAPPENS NEXT?

Upon submission, we will return to you within 2 weeks with a decision as to whether or not we’d like to proceed with your application. If your application is successful, we’d love to get to know you better! 

The first step would be an interview to get to understand you as a person, your motivations, your background, and what you feel you can contribute to Willicroft. This is also an opportunity to get to know the business from Brad Vanstone, our founder.

Following that, you’ll be set a short task to show-off your technical prowess whilst meeting the team.

Finally, we’d love for you to meet the rest of the team so that you have an opportunity to truly understand who we are as individuals (and vice versa!) and how we operate as a business. You’ll be introduced to our culture, our belief systems, our ways of working and our vision for the business. We will also request 2 references from previous roles. At this stage, we’ll be in position to give you a definite hiring decision within 2 weeks  of the interview and send you our formal terms of employment.

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