Chief Marketing Officer

"This is an exciting opportunity to join as CMO to take the business to the next level."

This role comes with a percentage of equity only and no salary with the aim of providing a salary as soon as we get funded. All the members at Forthgreen have other jobs, so we don’t expect the candidate to work full-time for now.

About us:

At Forthgreen we help our users to make vegan and cruelty-free choices when consuming. We believe that one of the biggest challenges we have is climate change and we want to help people to find products and restaurants that can reduce pollution, reduce the risk of climate change and help the animals.

Key objectives and responsibilities:

• Strong focus on helping to build and establish the brand, you'll work directly with the founders to shape and execute tailored marketing strategies, programs, and campaigns that drive both growth and success.

• This will be a hands-on role as a player/manager to drive all branding and marketing initiatives across various business lines, fully leveraging all marketing channels to achieve positive results aligned to business and financial objectives.

• You will have strategic and operational responsibility for marketing strategy, PR and communications.

• Working across all business lines, working closely with the founders on their marketing strategies from conception to delivery.

Core functions of the role:

• Up to date knowledge and experience across all relevant marketing channels; experience in Social Media, Google Ads and Facebook Ads are essential.

• Proven ability across both strategy and implementation of forward-thinking digital campaigns that have delivered growth.

• Evidence of various initiatives and solutions that you have implemented that are pragmatic, practical and add value to the business

• Expertise in data-driven client categorization and development of segmented marketing plans.

Job details