Sr. Marketing Manager - Retention

"We make it easy for everyone to build healthy habits and eat more fruit and vegetables."

Job Overview

We are a fast growing B-Corp startup who strongly believes every single kencko-er we hire is a key part of our shared success.You will work with the Head of Retention to define and implement kencko's retention strategy. Above all, you'll have the opportunity to shape a key part of the business: strategizing memorable experiences that reinforce why kencko products make for healthy habits! 

Responsibilities

• You’ll actively contribute to the Retention strategy to improve LTV, increase AOV, and reduce churn while delivering a product and service our members truly want and love. Our team is small and ambitious and you’ll have the space to contribute strongly to our retention strategy 
• You'll be responsible for the creation and implementation of everything email, SMS, and other direct customer comms. Among others, this means:
• Taking full ownership of the campaigns you create while ensuring the communication meets kencko's standards before its distributed to our member base 
• Creating and analyzing the results of all our direct comms, including weekly newsletters and regular email flows to various segments
• Maintaining and testing new one-off emails and flows to leads, active and churned members
• Monitoring the campaign performance (incl. deliverability)
• Coming up with and setting-up AB tests to constantly improve Retention
• Owning the referral program and make it significant percentage of new acquisitions
• Helping launch new flavors and categories. Find the best tactics to increase member adoption. Create a feedback loop to help the team understand how new products and categories are performing
• Working in a cross-functional team composed of marketers, product people, engineers, and designers to create and deliver strategies and tactics to improve customer lifetime value

Experience You Bring

• A hands-on CRM-focused marketer with extensive direct channel experience (3+ years), preferably in a startup environment
• Demonstrably experienced with end-to-end customer lifecycle campaigns. A sprinkle of customer segmentation in the mix won't hurt! 
• Knowledgeable of the technical side of email marketing as well as the promotional aspects of email as a growth channel
• Analytical. You love working with data and using insights to learn what is and isn't working, and plan your next big-impact strategy
• Customer-led. All your decisions are driven by customer insight and a deep understanding of user-psychology
• Highly organized. You have a natural desire to maintain, plan and track projects ensuring nothing is missed
• Intimately aware of the realities of our biggest market, the US

Nice -to -Haves:

• Experience in a DTC subscription service. Bonus points if that was with a food and nutrition subscription service
• Experience driving retention via referral & loyalty programs
• Experience working directly with product, engineering team, and design teams, ideally with a touch of project management
• Hands-on experience with some of the tools we use regularly, namely Klaviyo and Looker

What We Offer 

• The opportunity to join a B-Corp team that is shaking-up the nutrition industry for the better!
• Choose where you work from as long as your timezone overlaps with the US East Coast or Western Europe
• An employee stock equity award
• Private health insurance, kencko pays 100% premium for you and your spouse/domestic partner
• 25 days of paid time off
• Donation to your favorite charity on your birthday!
• Wellness perks via our kencko-er assistance program
• A casual, dynamic, ambitious, and for real fun work environment

Apply here:

https://kencko.bamboohr.com/jobs/view.php?id=82

Job details