Social Media Executive

"VFC (Vegan Fried Chick*n) are an audacious vegan food brand that launched in December 2020."

Hours of work: Full Time

Responsible to: Social Media Manager

Work base: Home-based / Remote Working (UK-based)

Contract: Permanent

Start Date: ASAP

Salary: £23k-27k (dependent on experience)


About Us:

We are a rebellious vegan fried chick*n brand on a mission to ‘cluck’ the food system. Since we launched in December 2020, we are ruffling feathers, making headlines and selling a cluck load of VFC! We don’t compromise on our beliefs or our products. Our chick*n is chef-made, flavour-stacked, vegan-and-proud. Join our rebellion and help us to do better for people, our planet and chickens.


Your Opportunity:

We are seeking a forward-thinking Social Media Executive who is passionate about social media, digital marketing and animals to join our team in the UK. You will help manage our social media presence across all our platforms, including Instagram, Facebook, Twitter, YouTube and TikTok.

The Social Media Executive will work closely with the Social Media Manager to ensure each platform delivers on the agreed social media strategy. The role will require creating, managing, scheduling, and analysing organic social media content, alongside wider digital marketing activity. You will support the development, engagement and growth of VFC’s social media presence as we launch into exciting new markets.

This is a rare opportunity to work for a well-funded start-up at an early stage of the journey and help build a game-changing company. We are already making great progress expanding our global footprint. The role holds tremendous potential for a cluckin’ awesome marketer to join an ethical business that aligns with their values.



Duties and responsibilities:

Reporting to the Social Media Manager (Imogen Hibberd), the Social Media Executive is responsible for:

- Managing and responding to our social media community and email enquiries in a timely manner
- Building rapport with engaged users, influencers, and key organisations and individuals
- Assisting with the development and delivery of the monthly social media content plan
- Creating engaging and high-quality social media content
- Creating and identifying relevant and exciting opportunities with influencers, brands, and charities
- Monitoring industry trends and platform updates to improve and optimise VFC’s reactionary social media activity
- Assisting with tracking insights and social media analytics and writing monthly, detailed reports on social media performance to determine efficacy and areas for improvement
- Maintain industry, business, and product knowledge to stay ahead of the curve and provide the best possible customer experience.


Requirements:

- Minimum of one year’s experience in a social media or digital marketing role
- Expert knowledge of all leading social media platforms, including their algorithms
- Hands-on experience managing social media platforms, in particular, Instagram, Facebook, and Twitter (YouTube and TikTok desired, but not essential)
- In-depth and up-to-date knowledge of digital marketing best practice
- Experience in planning and creating engaging social media content
- Good knowledge of Hootsuite or similar social media management programs
- Strong graphic design skills using Photoshop
- Ability to create video content desirable, but not essential
- Previous experience working within the animal protection movement and/or FMCG food marketing in the UK desirable, but not essential
- Ability to identify and track relevant social media analytics
- Creative copywriting skills
- Very well organised and attentive to detail
- Excellent knowledge about veganism
- Strong sass levels (for the many trolls!)


Application process:

To apply, please submit an up-to-date CV and a cover letter, of no more than 500 words, that answers the following questions:

- Why do you want to work for VFC?
- What will you bring to our company?


Closing date for completed applications: Monday 10th May 2021. We are keen to fill the position soon so will begin the interview process on a rolling basis.


VFC is an equal opportunities employer; we welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, or age. We celebrate diversity and are committed to creating an inclusive environment for all members of the team.

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