Message Nikita

About

Nikita Michelsen is originally from Denmark, grew up in Sweden
and moved to the US in 2011 where she began studying for her
undergraduate degree in Communications at the University of California, Santa Barbara.

After completing her BA in Communications, Nikita took a position at a wine company where she was first introduced to the world of oysters through pairings and learned just how unique and complex oysters are in flavor as well as their cultural significance.

Craving a more scientific approach to communication & information, Nikita was accepted at Aalborg University to pursue a Master’s in Information Studies and was able to investigate transformative technologies in all aspects. All of Nikita’s barrier-breaking projects; the user experience of recommender systems for public media, co-designed a learning platform together with refugee leaders, and conducted research for medical students at Stanford University, were awarded ‘best semester project’. These achievements taught Nikita three important lessons: the power and importance of communication in science for acceptance, always keeping the end users in mind, and to continue to push barriers.

After completing her MSc., Nikita sought opportunities that would continue to utilize both her communication skills & Information Studies background to bridge the gap between scientists and the public. This curiosity and her skillset led her to accepting a position at SynBioBeta and was promoted to Director of Marketing. Here, she supported various synthetic biology companies in strategic content production, promotion and relations and simultaneously fell in love with the alternative protein space.

After immersing herself in the alternative protein space Nikita started to wonder why no one was growing cell-based oysters. A very high value - low volume protein that is universally loved. She saw a huge opportunity to bring oysters to the plates of seafood lovers and decided to launch Pearlita Foods as her commitment to help fight for human health and climate change.

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About

Nikita Michelsen is originally from Denmark, grew up in Sweden
and moved to the US in 2011 where she began studying for her
undergraduate degree in Communications at the University of California, Santa Barbara.

After completing her BA in Communications, Nikita took a position at a wine company where she was first introduced to the world of oysters through pairings and learned just how unique and complex oysters are in flavor as well as their cultural significance.

Craving a more scientific approach to communication & information, Nikita was accepted at Aalborg University to pursue a Master’s in Information Studies and was able to investigate transformative technologies in all aspects. All of Nikita’s barrier-breaking projects; the user experience of recommender systems for public media, co-designed a learning platform together with refugee leaders, and conducted research for medical students at Stanford University, were awarded ‘best semester project’. These achievements taught Nikita three important lessons: the power and importance of communication in science for acceptance, always keeping the end users in mind, and to continue to push barriers.

After completing her MSc., Nikita sought opportunities that would continue to utilize both her communication skills & Information Studies background to bridge the gap between scientists and the public. This curiosity and her skillset led her to accepting a position at SynBioBeta and was promoted to Director of Marketing. Here, she supported various synthetic biology companies in strategic content production, promotion and relations and simultaneously fell in love with the alternative protein space.

After immersing herself in the alternative protein space Nikita started to wonder why no one was growing cell-based oysters. A very high value - low volume protein that is universally loved. She saw a huge opportunity to bring oysters to the plates of seafood lovers and decided to launch Pearlita Foods as her commitment to help fight for human health and climate change.