No Evil Foods

Startup | Plant-based proteins

Weaverville, NC, United States ・ 2014 ・

Our Story

No Evil Foods makes Plant Meat with Purpose™ The world's first Plastic Negative plant-based brand demonstrated 280% YOY growth.

No Evil Foods was born from a belief in the power of an individual to enact global change. The Asheville, NC-based company uses their plant-based meats as a vehicle to fuel & inspire positive impacts for people, the planet, and animals.

Co-founders Sadrah Schadel & Mike Woliansky started the brand in 2014 after realizing the connection between food and its impact on the health of people & the planet. They knew that people LOVE meat, but to have a fighting chance in impacting the health of people, the planet & animals, there needed to be a healthier meat-alternative that didn’t feel like a compromise.

The company does more than offer consumers great-tasting plant-based meat made from protein-rich, recognizable, & clean ingredients. The brand has demonstrated 280% year-over-year growth and has emerged as a purpose-driven leader in the category.

In response to the pandemic, the brand focused on increasing financial & geographic accessibility to healthy, plant-based food, donating over 13,000 pounds (~69,000 meals) to organizations & events addressing food insecurity. To show gratitude to their essential production team, they indefinitely extended their $2.25/hour COVID pay increase.

They became the world’s first Plastic Negative plant-based meat brand by partnering with rePurpose Global to fund the removal & recovery of 2 lbs of plastic waste for every 1 lb generated. In the first year of partnership, an estimated 8,000 lbs of plastic will be removed from the ecosystem.

The brand has been an outspoken advocate for racial equity and recently became a Certified Fair Chance Employer through the Southern Coalition for Social Justice, formalizing its commitment to assessing candidates based on qualifications rather than past mistakes.

No Evil Foods is family founded, majority women-led, human-centered, purpose-powered & determined to bring people closer to the origins of their food while addressing issues like food insecurity, economic justice & climate change.