Vegan Business Tribe Podcast - Episode 2: Should you call your company or product 'Vegan'?

Should you call your company or product vegan, plant-based or something else?

In today’s episode we’re going to start with one of the main questions we get asked at Vegan Business Tribe, and it’s all about how you should refer to your business or product.

If you have a vegan business, should you actually CALL it a vegan business – or if you are selling a product that is vegan, will labelling it ‘vegan’ put people off from buying it?

It’s an interesting question because, as you know, us vegans are never shy about letting people know about it! But why do Beyond Meat, Meatless Farm and even Oatly rarely use the term vegan? David looks at when you SHOULD use the term vegan for what you sell, and when you should use plant-based, or even something else entirely.