Vegan Business Tribe Podcast - Episode 5: Get your vegan business ready for Veganuary

Veganuary can be an amazing time for your vegan business. Here are the four steps to get ready for it.

In January HUNDREDS OF THOUSANDS of people will be signing up for the Veganuary challenge. Veganuary is a worldwide movement to get people to try being vegan for 31 days every January – and although it started out small (in 2014 they had just over 3,000 people take up the challenge) it has grown every year with a staggering 400,000 people signing up through the Veganuary website in 2020. BUT, the Veganuary organisation estimate that ten times as many take on the challenge without officially signing up.

What does this mean for your company? It means there is a big spike in interest for vegan and plant-based products every January. So if you have a vegan company or you sell a plant-based product or service, it means you too can tap into this rise in consumer interest in vegan every year – and leverage the publicity the campaign brings.

In this episode, David walks you through the 4 steps to put together your own marketing plan for Veganuary, shows you how to get your company involved so you can support the campaign and gives some tips for things you might want to do to make the most of Veganuary.