Vegan Business Tribe Podcast - Episode 18: How to use your ethics to beat the big brands

If you are a vegan business, how do you compete with the big brands launching products into the vegan marketplace at the moment? The Vegan Galaxy chocolate bar, the Greggs Sausage Roll – they have years of brand recognition, huge marketing budgets and agreements with retailers to get the best shelf-placement?

Trying to beat them using their rules isn’t going to work. You can’t just say you make a better product because they can use their marketing power to convince customers otherwise. But you have three advantages over these brands: your ethics, your knowledge of vegan customers and your mission. You have a burning desire to create a fairer, cruelty-free world. You can connect with your customers in a way they simply cannot: when you have a vegan business, lives are literally at stake.