Vegan Business Tribe Podcast - Episode 20: How to build up your mailing list

How do you build up a mailing list? How do you get people to give up their email address? One of the big problems we see with vegan businesses is that they are just not talking to a big enough audience. In this episode, David looks at how you can take a mailing list from a couple of hundred subscribers to several thousand, and what strategies you can put in place to make sure your list keeps growing.

Do ‘lead magnets’ work? Do sign-up forms on your website actually get sign-ups? Should you just buy new contacts? And if you have thousands of followers on social media, how do you get those people off your Instagram page and into your email list so that you can actually start having conversations with them?