Vegan Business Tribe Podcast - Episode 21: How much do I need to budget for marketing?

Is there a guideline for how much money a vegan business should allocate to marketing? Maybe you’re planning a business and you want to know how much you need to budget each month for marketing costs. Or maybe you want to know what a reasonable percentage of your turnover would be to put back into generating sales? Surely there’s a recommended percentage that companies allocate to marketing?

The truth is, what each business needs to spend on acquiring new customers is wildly different. Would you launch a business if you had no idea how much it cost to make your product? No, of course not. So why would you launch a business without spending the same time working out how much it was actually going to cost you to get a customer?