Vegan Business Tribe Podcast - Episode 26: Why you hate selling, and how to get over it

Why do so many of us absolutely HATE selling and how do you get over it? Why do we have such a revulsion to selling ourselves? Being vegan, we’re not usually afraid to push a cause – but promoting ourselves or making money from the vegan sector seems to really make us feel uncomfortable.

Your experience of ‘sales’ is probably someone trying to pressure you to buy something that you were not really sure you needed or even wanted – but that’s not sales, at the best that’s scamming people. If you genuinely believe that your product or business will improve someone’s life or solve a significant problem that they have, then it is your duty to help that person become a customer so you can solve their problem.

In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’, and how to develop your own confidence in your product and your pricing (did we mention that membership to Vegan Business Tribe is equivalent to buying a coffee a week from your local cafe?!). Because if you don’t overcome your aversion to selling then you will always be holding back, you will never be giving your business your best shot.