Vegan Business Tribe Podcast - Episode 34: Are you using non-vegan language in your business?

What is speciesism in business language? Lots of the words, phrases and metaphors we use in business – without even realising it – have some very non-vegan origins. Have you ever talked about ‘killing two birds with one stone’ when talking with a customer? Or should we be comfortable talking about our ‘brand’ when the term originates from plunging a red-hot implement into the side of an animal to mark ownership of it?

Our choice of language in business is powerful because it normalises behaviour and attitudes. And because the language we use controls our narrative as a culture, should we aim to avoid and replace animal-negative phrases with more vegan-positive ones in our businesses? If so, how can we do that and what can you actually say instead?