Vegan Business Tribe Podcast - Episode 41: Does email marketing work?

This week we talk about how email marketing actually works. Emailing marketing can produce a reliable stream of new customers, but not if you go about it in the wrong way. You can’t just email a bunch of people and expect them to buy your product, even if you are a vegan company selling to other vegans – it just doesn’t work like that.

Instead, email marketing allows you to take people who have an interest in your product (else they wouldn’t be on your mailing list in the first place!) and build trust and familiarity to nurture these people towards becoming customers.

So in this episode, David deep-dives into the five reasons that customers do not buy and how you can use your email marketing to help overturn those reasons.

He also looks at how you can use professional email marketing software to identify who in your mailing list looks most ready to become a customer, meaning you can reach out to them and gently nudge them over the line.