Vegan Business Tribe Podcast - Episode 44: Is it time to ditch 'plant-based'?

Should we stop using the term ‘plant-based’ when talking about our businesses and products? Many vegan companies avoid using ‘the V word’ to describe themselves in fear it might put off non-vegan customers.

But recently, Matthew Glover of Vegan Fried Chicken said VFC were banning the phrase ‘plant-based’ in their marketing because they are “vegan activists first and food producers second”.

Many consumers are now actively looking for ‘vegan’ products even though they may not fully understand the term.

In this episode, David looks at how the Covid pandemic and the very visible impact of climate change has turned more people towards choosing vegan alternatives even if they are not vegan themselves.

So is the time now right for our businesses to ditch ‘plant-based’ and all the other euphemisms and finally embrace the term ‘vegan’?