Vegan Business Tribe Podcast - Episode 48: Get your business ready for Veganuary

How can your business can make the most of the Veganuary campaign?

Veganuary challenges people to eat vegan for the 31 days of January, and this year well over half a million people from over 200 countries signed up to the challenge.

That’s only the people who officially registered for the challenge through the website though.

Research shows that ten times more people actually participated without officially registering.

As vegan businesses, we should always get behind any campaign that is designed to bring more people over to the plant side, but Veganuary also creates a unique buying environment for your business: people who would at other times of the year have no interest in vegan products and services are now on the lookout for all things vegan.

In this episode, David takes a look at how your company can get involved with the Veganuary (both officially and unofficially) to not just back the campaign but also increase the sales and visibility of your vegan business during that time.