Vegan Business Tribe Podcast - Episode 61: Why your business shouldn't sell to vegans
30 minutes
Why vegans may not actually be your target market. We know that the biggest consumers of vegan products are not vegan, so if you are just looking to sell to vegans then you might be missing out on potentially your biggest marketplace.
But when you have a vegan business it’s not just about what you sell. If you started your business as a way to move the vegan cause forward then where will your company have the biggest impact? Amongst vegans who have already converted or by influencing those who have yet to start their vegan journey?
