Vegan Business Tribe Podcast - Episode 72: Why the vegan children's market is set to explode

Why products for vegan children will be the next big growth sector. Last year, Quorn launched their vegan Roarsomes Dinosaur Nuggets, making them one of the first high-profile food companies to bring out a vegan product aimed specifically at children. But new research from The Vegan Society suggests that children are 50% more likely to be vegan than adults, so with demand so high why is this new sector currently so under-served?

David takes a detailed look at the Vegan Society’s new report into Vegan Food for Children and identifies the opportunities for businesses in the vegan children sector – not just in food, but in events, entertainment, education and campaigning. He also looks at some of the barriers companies are going to face in serving this market, from education about nutrition to lobbying that will aim to stoke fears about raising a child on a vegan diet.