Vegan Business Tribe Podcast - Episode 77: Why VFC are giving their products away for free
32 minutes
Why Vegan Fried Chicken brand VFC decided to just give their products away. VFC made the headlines when they announced that they were giving their products away for free. Simply head to the supermarket, buy one of their products, upload a photo of your receipt and get your money refunded in full.
From the outside, this campaign seems like a fast track route to going bust with the consumer getting all the benefit and the company getting none. But dig a little deeper and you will find a clever strategy that overcomes a significant barrier for new customers, demonstrates to your retailer that the product is in demand, and might not be as expensive to run as you think!
