The Plant Based Business Podcast - Episode 22: Activists Building A Leading Frozen Pizza Brand with OPP

“A lot of companies wouldn’t necessarily listen to that 1 in 1000 customer who’s not happy, but we try our best to please everyone.” In this episode, Damien talks to the father-son duo of vegan pizza: Mike and Joe Hill, founders of One Planet Pizza. Damien, Mike and Joe talk about their rapid turnaround from concept to delivery, why you shouldn't wait until you have a perfect product to go to market, and how vegans want pizza too! They also cover the pros of working with influencers versus more traditional digital marketing, and how to pivot to build a direct to consumer model. Please note: This episode was recorded remotely due to the COVID-19 pandemic.